• Goins Aaron, PLC of New Orleans

What's New


November 15, 2023

Aaron & Gianna, PLC is pleased to announce that its Managing Shareholder, William D. Aaron, Jr., has been named to the 2024 Edition of Biz New Orleans 500 as One of the Most Influential, Involved and Inspiring Business Leaders in the New Orleans area. Biz New Orleans 500 is an annual publication of Biz New Orleans Magazine.   It profiles the 500 business leaders who are driving the economy of the greater New Orleans area and making decisions that shape the region's future.&n…

William D. Aaron, Jr.

William D. Aaron Jr.


Managing Shareholder (Chairman, President and CEO)


Contact Information

Tel: 504.569.1807

Fax: 504.569.1801



Career Overview

Bill is the Managing Shareholder of the law firm of Aaron & Gianna, PLC A Professional Law Corporation.    He chairs the firm's business litigation practice as well as its transactions practice.   A graduate of Duke University and Loyola University School of Law,   Bill has over forty (40) years of general and specialized legal experience in the public and private sectors and is licensed to practice law in Louisiana, Texas and the District of Columbia.    Bill represents a diverse group of clients across a variety of industries with a concentration in the areas of business and commercial litigation, banking and trusts, insurance and insurance coverage, serious personal injuries and wrongful death, state and municipal government, constitutional law and civil rights, land use and zoning, ethics and professional responsibility.   Other areas have included real estate and housing, professional liability/licensing, alternative dispute resolution, creditors' rights and bankruptcy, class and collective actions, health care, toxic torts, criminal law, public education, media law, public utilities, telecommunications, labor and employment and product liability.  

Prior to his joining the earliest predecessor to Aaron & Gianna in January of 2000, Bill was a Partner in the New Orleans Office of  Phelps Dunbar, LLP, an Am Law 200 firm.    Bill has served as Assistant District Counsel for the U. S. Small Business Administration, Special Assistant Attorney General for the State of Louisiana, Special Prosecutor for the Orleans Parish District Attorney's Office, City Attorney for the City of New Orleans and outside general or special counsel for a variety of business, financial, governmental and not for profit clients.

Bill is an experienced litigator and has served as lead counsel in complex and high-profile trials, appeals and writs before a variety of state and federal courts including the U. S. Supreme Court.    He has overseen thousands of civil and criminal cases, argued over 650 pre-trial motions and served as lead counsel in over 200 Judge and Jury trials.   Bill has authored over 120 appellate briefs and argued over 70 appeals.    He has twice convinced the U. S. Supreme Court to grant certiorari in cases of national importance.

In addition to being an experienced litigator, Bill is a seasoned transactional attorney and a licensed title insurance agent.     He regularly oversees complex financial, real estate, corporate and commercial transactions as well as regulatory and compliance matters for private developers, financial institutions, government agencies and entrepreneurs.

Bill is AV-rated by Martindale-Hubbell in the areas of Litigation, Commercial Law and General Practice.   He is listed in the Best Lawyers in America in the areas of Municipal Law and Municipal Litigation. and in Louisiana Super Lawyers in the area of Business Litigation.    Bill is a two-time recipient of the New Orleans City Business Newspaper's Leadership in Law Award.

Bill has served as a court-appointed special master in toxic tort and other complex civil cases and as an expert witness on legal ethics, legal malpractice, and attorneys fees.    He is a former member of the Louisiana Attorney Disciplinary Board, and in 2011 served as its Chairman.   Prior to serving six years on the Disciplinary Board Bill served the attorney disciplinary system for five years as a Hearing Committee Chairman/Lawyer Member.   Bill has had intensive training in alternative dispute resolution and has previously served as a Mediator, Arbitrator and Umpire with Mediation Arbitration Professional Systems, Inc. (MAPS) with offices in Metairie, the Northshore and Baton Rouge, Louisiana.   Over the past forty years, Bill has been an active participant in the activities of the various bar associations in which he has held membership..   Such participation has included service on the Board of Directors of the Federal Bar Association, New Orleans Chapter, and the Board of Directors of the Louis A. Martinet Legal Society, New Orleans Chapter. 

Bill has served as a legal advisor to local, state and federal government officials, federal agencies, state agencies, municipalities, parishes, school boards, housing authorities, economic development agencies, sewer and water boards, transit and transportation authorities, aviation boards, charter advisory boards, District Attorneys, charter schools and other public and quasi-public entities in a wide range of areas including: commercial lending, lender liability, governmental ethics, small business lending, home rule charters, municipal franchises, state and local taxation, affordable housing, gaming, real estate, land use and zoning, economic development, labor and employment, civil service, teacher tenure, public bidding and other procurements, open meetings, public records, DBE Policies and Programs, pensions and other benefits, real estate development, real estate financing, constitutional law, civil rights, construction, public finance, class actions, collective actions, insurance and insurance coverage, tax credits, tax abatements, public education,  drainage disputes, toxic torts, access television, video services and telecommunications. 

Bill has served on the adjunct faculty at Loyola University's College of Law where he taught Civil Procedure as well as its School of Business where he taught Business Law.   In 2021 he joined the adjunct faculty at the LSU Paul M. Hebert Law Center where commencing with the Spring Semester (2022) he began teaching the required course entitled The Legal Profession (Legal Ethics).   Bill is a much sought after lecturer on legal topics and has spoken at continuing legal education programs sponsored by the American Bar Association, the New Orleans Bar Association, the New Orleans Chapter of the Federal Bar Association, the National Institute for Trial Advocacy,  the National Business Institute, Loyola Law School, Tulane Law School, Southern University Law Center, Stetson University Law Center, the Louisiana Bar Association, the Florida Bar Association, the Louis A. Martinet Legal Society, the National Bar Association, the Professional Educational Systems Institute, the Louisiana Judicial Council, the City of New Orleans Department of Law, the Jefferson Parish Department of Law and the Louisiana Attorney Disciplinary Board. 

A prominent figure in local business and civic circles, Bill has served on the Board of Directors of a number of organizations including the Jefferson Business Council (Chairman 2016), Greater New Orleans, Inc., the Pontchartrain Park Community Development Corporation, Laureate Academy Charter School (Chairman 2016/2017, 2017/2018), 2018/2019 and 2019/2020), the New Orleans Museum of Art, CrimeStoppers, Volunteers of America and the New Orleans Chamber of Commerce (Chairman 2012).    In January of 2015 Bill was named by New Orleans CityBusiness Newspaper as one of the thirty-five (35) “Driving Forces” on the New Orleans business scene in the ten-year period following Hurricane Katrina.   In November of 2023 Bill was named by Biz New Orleans Magazine as one of the Most Influential, Involved and Inspiring Business Leaders in the New Orleans Area.

Bill is deeply committed to diversity in the legal profession and is the recipient of the National Diversity Council's 2012 Multicultural Leadership Award.



Bachelor of Arts, Duke University (1972) (Member Junior Varsity and Varsity Fencing Teams)

Juris Doctor, Loyola University School of Law (1977) (Member National Moot Court Team)


Bar Admissions/Admissions to Practice

State of Louisiana (1977)

District of Columbia (1979)

State of Texas (2011)

U. S. District Courts Eastern, Middle and Western Districts of La.

U.S. Court of Appeals, Fifth Circuit

U.S. Court of Appeals, Ninth Circuit

Supreme Court of the United States


Major Areas of Practice:

State and Federal Litigation including:

          Complex and High Profile Civil and Commercial Litigation

          Appellate Practice

          Class and Collective Actions

          Constitutional Law and Civil Rights

          Media Law

          Health Care

          State and Municipal Government Law


          Insurance (Defense, Coverage, Products and Self Insured Claims)

          Professional Liability/Licensing (Legal, Medical, Accounting, Director & Officer)

          Toxic Torts and Environmental Law

          Labor, Employment and Employee Benefits

          Serious Personal Injury and Wrongful Death

          Land Use and Zoning

Corporate, Transactional, Regulatory and Advisory Services including:

          Corporate and Public Agency Governance

          Contracts and Other Agreements

          Public Education

          Telecommunications, Cable TV and Technology

          State and Municipal Government

          Banking, Finance and Trusts

          Real Estate, Housing, Land Use and Zoning

          Ethics (Legal, Governmental, Judicial and Business)

          Labor, Employment and Employee Benefits

          Public/Private Partnerships and Economic Development

Alternative Dispute Resolution including:



          Umpire Services


Other Areas of Practice:

Expert Witness Testimony (Legal Malpractice, Legal Ethics, Attorneys Fees, Louisiana Sunshine Laws)

Special Master Services (Mass Torts and Other Multiparty Litigation)

Internal Investigations

Criminal Law

False Claims Act Litigation

Governmental Affairs

Media Law

Maritime Law

Product Liability

Public Utility Regulatory Law

Tax Exempt Organizations


Wills and Estates


Previous Legal and Adjudicative Positions Held

  • City Attorney, City of New Orleans
  • Special Prosecutor, Orleans Parish District Attorney's Office
  • Panel Chair (and Chairman of Adjudicative Committee), Louisiana Attorney Disciplinary Board
  • Court Appointed Special Master, Orleans Parish Civil District Court (various complex civil cases)
  • Hearing Committee Chairman/Lawyer Member, Louisiana Attorney Disciplinary Board
  • Partner, Phelps Dunbar, LLP
  • Of Counsel, Polack, Rosenberg, Rittenberg & Endom
  • Special Assistant Attorney General for the State of Louisiana
  • Managing Shareholder, William D. Aaron, Jr., PLC
  • Assistant District Counsel, U. S. Small Business Administration


Law Teaching Positions Held

  • Faculty Member, National Institute For Trial Advocacy (NITA) (1991- Present)
  • Adjunct Professor [Business Law], Loyola University College of Business Administration (1980 -1988) 
  • Adjunct Profesor [La. Code of Civil  Procedure], Loyola University College of Law (1994)
  • Adjunct Professor [Legal Profession (Legal Ethics)], LSU Paul M. Hebert Law Center (2021 - Present)



  • Listed in Best Lawyers  in America (Municipal Law; Municipal Litigation) (2008 - 2024)
  • Named by Biz New Orleans Magazine as One of the Most Influential, Involved and Inspiring Business Leaders in the New Orleans Area (2024)
  • Fellow, Litigation Counsel of America (2022 - Present) 
  • Listed in Louisiana Super Lawyers  (Business Litigation) (2009 - 2024)
  • Listed as a Top Area Lawyer, New Orleans Magazine (2008 -2023)
  • Recipient, New Orleans City Business Newpaper's Driving Forces Award (2015)
  • Recipient, New Orleans City Business Newspaper's Leadership in Law Award (2008, 2012)
  • Recipient, Harmony Neighborhood Development Service Award (2012)
  • Recipient, National Diversity Council's Multicultural Leadership Award (2012)
  • Recipient, Outstanding Service Award, Big Brothers/Big Sisters of New Orleans
  • Faculty Designation, National Institute For Trial Advocacy (NITA)
  • “AV” peer review rating (Litigation, Commercial Law and General Practice), Martindale-Hubbell Legal Directory
  • Licensed Title Insurance Agent, State of Louisiana (2006 - Present) 
  • Recipient, Loyola Law School Law Alumni Award For Appellate Advocacy  (1976)
  • Former Member, Merit Selection Panels for the Appointment and Reappointment of U. S. Magistrate Judges, U. S. District Court Eastern District of Louisiana  (1993 - 2000)


Professional Memberships/Activities

  • Louisiana State Bar Association
  • American Bar Association
  • District of Columbia Bar Association
  • State Bar of Texas
  • National Bar Association
  • Federal Bar Association, New Orleans Chapter (Board Member September, 2020 - August, 2023)
  • Louisiana Attorney Disciplinary Board (Board Member: 2006 through 2011); (Board Chairman: 2011); Board Vice Chairman: 2010); Hearing Committee Chairman/Lawyer Member: 2001-2006)  
  • Assistant Bar Examiner (La. Code of Civil Procedure), Louisiana Supreme Court Committee on Bar Admissions (2001-2015)
  • Louisiana Bankers Association, Bank Counsel Section
  • Visiting Committee, Loyola Law School (Emeritus Status) (Former Chairman)
  • American Board of Trial Advocates (ABOTA)  (Former Member)
  • New Orleans Metropolitan Association of Title Attorneys (NOMATA)



          Aaron, William D. Jr., "Fifth Circuit Symposium: Federal Jurisdiction and Procedure" 38 Loyola Law Review 805 (1992-1993)


CLE and other Presentations

Frequent speaker at continuing legal education programs and other seminars on a wide range of topics including Civil Procedure; Insurance Coverage, Telecommunications, Labor & Employment Law, Land Use & Zoning Law; Constitutional Law & Civil Rights, Depositions, Legal Ethics, Governmental Ethics, Open Meetings and Public Records.   Listing and copies of speeches and other presentations furnished upon request.


Civic and Community Activities

  • Member, Executive Board, Jefferson Business Council (Vice Chairman - 2015; Chairman - 2016)
  • Member and Co-Chair, Legislative Affairs Committee - New Orleans Chamber of Commerce
  • Member, Chairman's Council - New Orleans Chamber of Commerce
  • Member, Board of Directors, New Orleans Chamber of Commerce (Chairman 2012)
  • Former Member, Board of Directors, Laureate Academy Charter School (Chairman - 2016 - 2020)
  • Former Member, Board of Directors, Greater New Orleans, Inc.
  • Former Member, Board of Directors, Pontchartrain Park Community Development Corporation
  • Former Member, Task Force on the Crescent City Connection (appointed by Governor, nominated by Jefferson Business Council)
  • Former Member, Board of Directors, Volunteers of America
  • Former Member, Board of Directors, Travelers Aid Society of Greater New Orleans
  • Former Member, Board of Directors, Mental Health Association of Greater New Orleans
  • Former Member, Board of Directors, Crime Stoppers
  • Former Member, Board of Directors, Big Sisters (now Big Brothers/Big Sisters) of Greater New Orleans
  • Former Member, Board of Directors, New Orleans Neighborhood Development Collaborative (now known as Harmony Neighborhood Development)
  • Former Member, Board of Trustees, New Orleans Museum of Art


Other Business Interests and Affiliations

  • Managing Member, Aaron Management and Development, LLC
  • Board Member, Golden Mountain Financial Holdings Corp. (f/d/b/a First NBC Bank Holding Company)